Overview of Online Marketing
A U G 0 5This article’s aim is to provide a very broad explanation of online marketing for beginners. 
I will try not to go to deep into each one just yet but will add links to the articles if you need more information in the future. Ok, enough about that, let’s dive in!
1) Search Engine Optimization (SEO) - basically this refers to driving traffic to a website from search engines by targeting keywords. Simply driving traffic to a website is not sufficient as there are many services that offer this for free, e.g. 10,000 visitors to your website in 7 days - in most of the cases these are fake hits that are done by other computers, not users. Good SEO, in theory, should focus on delivering higher volume, quality, industry related visitors.
In order to obtain this traffic, search engine must deem your website as relevant to the keywords that the user is searching for. This can be done by targeting keywords with genuine, helpful, original text. It is also very important to have website link to you which leads to the second form of Online Marketing.
